VariState / Object · Concept study
One chair. A personal state.
A furniture concept study that makes upholstery, base finish and the quality of a product’s details easier to explore.
Objects
Independent concept study
Web · Mobile · Product clarity
The challenge
Desire meets
understanding.
A premium chair must communicate comfort, construction and material character through a screen. Showing every combination as a separate product image quickly becomes difficult to navigate.
The proposed experience anchors the chair in a quiet studio environment. Named material options and a compact configuration summary keep attention on the product and the customer’s decisions.
The experience
Every choice has a purpose.
Start with the material
Give upholstery a named, visible selection and enough space to communicate its texture and tone.
Keep every choice legible
Separate the upholstered body from the base finish, making the effect of each selection clear.
Build towards a useful handover
Prepare the selected option identifiers for a later product-data, quotation or commerce connection.
Concept scope
A considered
starting point.
- Product presentation direction
- Interactive interface preview
- Named material selection
- Configuration summary structure
The imagery and experience direction are illustrative. This study does not represent an affiliation with any depicted manufacturer. Production scope, assets and integrations would be established in a configuration study.
Explore the interface previewContinue exploring
The next perspective.
Bespoke, from bow to stern.
A marine concept study connecting a yacht’s exterior identity with the material choices that shape life on board.
Explore the study
A more immersive tomorrow
Build the next
configurator state.
Let’s create a more meaningful way to explore, personalize and experience your products.
Discuss a project