Our process

From assets
to a working system.

A clear sequence, shared decisions and tangible review points. We establish what matters, prove the direction and build the experience around it.

01

Study the product

We begin with your product, your customers and the decisions the experience needs to support. Existing assets, option rules and integration requirements become a shared brief.

The outcome

Asset audit, option map, experience scope and delivery estimate

02

Prove the experience

One representative product or scene establishes the visual quality, interactions and performance target. You can assess a concrete direction before the full system is produced.

The outcome

Representative prototype and agreed visual direction

03

Build the system

Assets, configuration rules and the interface come together. We develop the required handovers and review the experience against the agreed device and product requirements.

The outcome

Complete configurator, integrations and acceptance review

04

Launch & evolve

We prepare the production release, document the update process and agree the ongoing support your product needs. New collections and refinements can build on the same foundation.

The outcome

Deployment, documentation and an agreed care plan

A scope that fits

The right place to start.

Engagements are scoped around your product and requirements. The study gives both teams a grounded basis for the next stage.

01 / Engagement

Configuration study

A focused discovery engagement to establish feasibility, experience direction and production scope.

Best when the product is clear, but the route to a configurator needs definition.

02 / Engagement

Representative prototype

One product or scene that proves the agreed visual quality, option interactions and delivery approach.

Best when important assumptions need to be assessed before full production.

03 / Engagement

Flagship configurator

A complete branded experience, with the product options and commercial handovers agreed in the study.

Best for a focused product, room or vehicle experience ready for a customer audience.

04 / Engagement

Product-line system

A reusable structure for multiple products, shared option logic, integrations and ongoing additions.

Best when a collection needs a consistent experience and a repeatable production process.

Before we begin

A useful first
conversation.

You do not need a complete technical specification to start. A few concrete inputs help us understand the product and identify what needs to be explored.

  • Your product or collection, and the decisions customers make
  • Available CAD, 3D models, imagery and material references
  • Known options, dependencies and important exceptions
  • The desired next step: an enquiry, quote or purchase
  • Existing product, commerce or sales systems
  • Your target audience, timeline and intended devices
Tell us about your product

After launch

A system that
can keep developing.

Product ranges change. Browsers develop. Customer behavior reveals opportunities to improve the experience. We agree the care, responsibilities and update process your project needs.

Ongoing scope can include new product assets, configuration updates, performance reviews, monitoring and improvements to the customer journey.

Sunlit stone architecture opening onto the sea

A more immersive tomorrow

Build the next
configurator state.

Let’s create a more meaningful way to explore, personalize and experience your products.

Discuss a project