
VariState / Object
Product 3D configurators
Make the character of a physical product visible online. Let customers explore materials, components and finishes through a focused configuration experience built around the way your product is sold.
Made for the decision
Every detail, considered.
Make material quality visible
Use controlled lighting and close views to explain fabric, timber, metal and surface finish while keeping the complete product easy to understand.
Guide the selection
Organize the option sequence around real buying decisions. Show what changes, retain the customer’s selections and explain any dependent choices.
Connect to the next step
Plan a configuration summary, quotation request or commerce handover around stable product and option identifiers.
The configuration
Define the variables.
Reveal the possibilities.
A focused selection of meaningful options gives customers room to explore. We define the exact scope with your team, connecting each visible choice to the underlying product structure.
- 01Upholstery
- 02Colors & finishes
- 03Base & components
- 04Sizes
- 05Product accessories
An example direction
See the thinking take form.

One chair. A personal state.
A furniture concept study that makes upholstery, base finish and the quality of a product’s details easier to explore.
Explore the studyBuilt around your range
From one product
to a connected collection.
We start with a representative product and a clear business need. The asset structure, option model and interface can then support a considered route to additional models and collections.
- Premium furniture and seating
- Lighting and home accessories
- Modular product collections
- Specialist configurable equipment

A more immersive tomorrow
Build the next
configurator state.
Let’s create a more meaningful way to explore, personalize and experience your products.
Discuss a project