VariState / FORM
FORM | Product 3D configurators
Let customers compare jewellery metals, gemstones and finishes, or explore materials and components across a wider product collection. A web-based 3D product configurator keeps each choice visible in the complete design.
Made for the decision
Jewellery and products, in 3D.
Make material quality visible
Use controlled lighting and close views to explain fabric, timber, metal and surface finish while keeping the complete product easy to understand.
Guide the selection
Organize the option sequence around real buying decisions. Show what changes, retain the customer’s selections and explain any dependent choices.
Connect to the next step
Plan a configuration summary, quotation request or commerce handover around stable product and option identifiers.
The configuration
Define the variables.
Reveal the possibilities.
A focused selection of meaningful options gives customers room to explore. We define the exact scope with your team, connecting each visible choice to the underlying product structure.
- 01Jewellery metals
- 02Gemstones
- 03Surface finishes
- 04Upholstery
- 05Base & components
- 06Sizes
- 07Product accessories
Different expressions of FORM
See the thinking take form.

3D jewellery configurator
VariState FORM, a web-based 3D jewellery configurator for comparing ring metals, gemstones and surface finishes, exploring close-up details and downloading a configuration PDF.
Explore the study
A product. Every detail.
An illustrative FORM study using a watch to explore how materials, components and finishes could be presented with clarity.
Explore the studyBuilt around your range
From one product
to a connected collection.
We start with a representative product and a clear business need. The asset structure, option model and interface can then support a considered route to additional models and collections.
- Jewellery brands and designers
- Premium furniture and seating
- Lighting and home accessories
- Modular product collections
- Specialist configurable equipment

A more immersive tomorrow
Build the next
configurator state.
Let’s create a more meaningful way to explore, personalize and experience your products.
Discuss a project